Hello, nice to meet you! My name’s Zoë; I’m a writer and maker currently living in Dundee with my husband Andrew, too many plants, and not enough cats. I Knew I Was Next is my online home and a reflection of all the things I love as a weird music devotee, serious bargain hunter, colour and pattern enthusiast, podcast aficionado, and member of the chronic pain club. Come along for the ride as I try to work out exactly what it is I’m meant to be doing with my life, and in the process slowly finding where I fit.
Timeline of I Knew I Was Next
2015: When I first started blogging I was hyper-focused on fatshion with an affordable, budget angle. The blog was a bit rougher while I found my voice and honed my blogging skills; I’ve subsequently unpublished most of 2015’s posts due to their blurry photos and lack of text. I’m not ashamed of them at all, it was just time.
2016 – 2018: It was during this period that I began to expand the subjects I wrote about to include beauty and longform opinion articles. At the same time, the blog also started opening up opportunities to me such as nominations for the Navabi Plus Size Blog Award in both 2015 & 2017, as ‘One to Watch’ in the Style XL Awards 2017 and in the Fashion category of the UK Blog Awards 2017.
My writing was included in Bustle, I took a turn modelling for Source Vintage, shared some of my best styling tips for Navabi, and even featured in print for Blogosphere Magazine plus the Daily Record a couple of times: 1 | 2
In late 2017 you might have seen me in an advertising campaign on ITV Be for Simply Be, and in 2018 I appeared in a beautiful plus size style book for Ebury Press.
This is also when I worked as an editor and contributor for She Might Be, the UK’s first completely ‘plus positive’ online lifestyle magazine and community. You can find all my articles for She Might Be here.
2019 ONWARDS: After losing the entire first half of 2019 to an extended flare up of my chronic illness, I came back to I Knew I Was Next with more openness and a fresh perspective. I embrace everything that makes me who I am, and want to write about it all. An eclectic mix of articles about things like brain fog, brewery tours, and my latest DIY now sit alongside the traditional outfit posts and make up reviews. I’m really proud of where this new space is taking me.
Where Else to Find Me…
I get asked this sometimes so I’ll admit that I do have a YouTube channel, but I never do anything with it; I always intend to do more videos as I love editing and animating, so you can subscribe if you fancy being the first to know if it ever happens. Otherwise I keep my social media fairly narrow, but I can be found sharing my day to day life over on Instagram and Twitter… it’d be cool if you stopped by.