ASOS Green Polka Dot Shirt Layered With Red Navabi Floral Dress


I Knew I Was Next is an award nominated UK plus size style, beauty & personal blog by Zoë Godfrey-Meers


Hello, pleased to meet you! My name’s Zoë; a writer and a trainee dressmaker / designer currently based in Dundee, Scotland. I’ve always had a fondness for fashion and style, refusing to accept that either my budget or my size would rule me out of wearing whatever I want, so when I first started this blog, I Knew I Was Next, back in 2015 it became clear pretty quickly exactly what kind of space it would be.


The blog has evolved as circumstances in my life have changed over the years. I’ve opened it up and started including other things besides outfit posts; such as my love for make up and skincare in my 30’s, my personal experiences with chronic illness, and what it’s like navigating wedding planning as a plus size bride-to-be.


I run this blog for bargain hunters, DIY lovers, people who enjoy putting together colourful outfits, print clashers, alternative babes, and those who are looking for somewhere to get a little plus size fashion inspo. As a small fat, my voice should never be the loudest, but I’m keen to do what I can for the push towards more diverse representation in fashion and beyond – we’ve not been doing our jobs properly until everyone can see themselves fairly and regularly represented in the media.


Where to Start


If you’re a brand new reader then I’m so pleased you have found my blog; I hope you decide you like what you see and stay a while. Come say hi over on Insta, Twitter, or Facebook, and check out some of these recommended places to start jumping right in:

  • Have a browse of some of my latest outfit posts and get a feel for my style.
  • If you’re more into beauty posts then I have some of those too; all with an affordable, 30+ angle.
  • Have a little more time to spare and fancy sinking your teeth into a long read? My opinion articles and personal writing can be found here.
  • The full story of my wedding is collected together here, along with some DIY tutorials, and helpful tips if you’re planning your own wedding as a plus size bride or groom.


Unique21 Hero Red Leopard




I Knew I Was Next has brought me some wonderful opportunities and experiences over the past couple of years including nominations for the Navabi Plus Size Blog Award in both 2015 & 2017, as ‘One to Watch’ in the Style XL Awards 2017 and in the Fashion category of the UK Blog Awards 2017. My writing has been included in Bustle, I’ve taken a turn modelling for Source Vintage, shared some of my best styling tips for Navabi, and even featured in print for Blogosphere Magazine plus the Daily Record a couple of times: 1 | 2


In late 2017 you’ll have seen me in an advertising campaign on ITV Be for Simply Be, and you can find me in the pages of a beautiful new plus size style book edited by Bethany Rutter for Ebury Press, an imprint of Penguin Random House UK. I also have an exciting collaboration in the works with the independent clothing label, Deep Breaths Collective.





I’ve worked with a wide variety of brands via I Knew I Was Next, including some of the biggest names in the plus size fashion, beauty, and events world, through to smaller or new independent brands. Here are a selection of some of my previous collabs:



Where Else to Find Me…


From 2016 to 2018, I worked as an editor and contributor for She Might Be, the UK’s first completely ‘plus positive’ online lifestyle magazine and community which focuses on beauty, plus size fashion, sex, events, mental health, disabilities, wellbeing, family, weddings, swimwear, accessories and so much more. You can find all my articles for She Might Be here.


You can also find me sporadically posting on YouTube, I always intend to do more videos, and I’m hoping this is a promise I can deliver on in 2019 so subscribe to be the first to know when it happens! I also share my day to day goings on, including an insight into my writing and clothes making training, over on Instagram and Twitter  …I’d love it if you stopped by!

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