About Me


Welcome to I Knew I Was Next; a blog about plus size style, affordable beauty and a little bit of everything else. I’m Zoë; a whiskey drinking, tattoo and snack enthusiast with a love of strong perfume, big earrings and v.small price tags. When I first started this blog back in 2015, the main focus was plus size fashion, but since then I’ve opened it up and started writing about everything that takes my fancy.


As much as I love my day job (I’m a freelance copywriter and illustrator), I get the most joy out of running this blog and everything it’s about. I’m also very much here for plus size people with great style, who love clothes as much as I do, and want to see different fashions worn on bodies that look more like their own.


About Me Image


Over the years, my own style has been described as somewhere between “1950’s Pat Butcher” and “90’s high school drama teacher” – which I really can’t argue with! I like to think of it as classic shapes, but with a bright and bold twist. I’m as likely to clash my prints as I am to go overboard with matchy-matchy. After many years of really not having very much money at all, my first love will always be for everything second hand, DIY and vintage.


For reference when looking at the way clothes and shoes fit me in my photos: I’m a UK size 18, I’m around 5’10” and I wear a shoe size 7E. I am also learning to live with chronic pain and fatigue, so sometimes you’ll see me with crutches or a stick in my pictures.



About Me


If you’re a new reader then I’m really pleased you have found me here and a big, big welcome to the blog; I hope you’ll join us and stay a while. To start you off, why not have a browse through some of my latest outfit posts to get a feel for my style, and if you’re more into beauty posts then I have some of those too! If you have a little more time to spare and fancy sinking your teeth into a long read, my opinion and miscellaneous articles can be found here, and everything I’ve posted about my upcoming wedding is collected together here.


Oh, and one last thing before I forget; if you’re wondering why the blog is called ‘I Knew I Was Next’… well… this is why: