About Me


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Hello! Welcome to I Knew I Was Next: my multi-award nominated plus size fashion and style blog which has been serving up budget friendly realness since the summer of 2015. My name’s Zoë; I’m a whiskey drinking, tattoo and snack enthusiast with a love of bright colours and an eye for a great bargain. You can also find me as an editor over at She Might Be, the UK’s first online community magazine by plus size bloggers and writers.


As much as I love my day job (I’m a freelance writer and illustrator), I get the most joy out of everything this blog is about: fat positivity, great outfits and loving the hell out of yourself. We all deserve to live our best lives right now, just as we are, and have the same choices as everyone else. I’m here for all plus size people who love fashion and style and simply want to see clothes on bodies that look more like their own.


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My own style has been described as ‘1950’s Pat Butcher’ and ’90’s high school drama teacher’, and I kinda can’t argue with either of those! I like to think of it as classic shapes but with a bright and bold twist. I love to look at current trends for new styling ideas, but I’m not necessarily ruled by high fashion too much. My fave catwalk inspirations include D&G, Valentino, Vivetta and Gucci. My fave plus size brands at the moment are Navabi, Plus Equals, Junarose, BooHoo Plus and River Island Plus. I also have a big love for everything thrifted and vintage.


For reference when looking at the way clothes and shoes fit me in my photos: I’m a UK size 18, I’m around 5’10” tall and I wear a shoe size 7E. I am also learning to live with a chronic pain condition, so sometimes you’ll see me with crutches or a stick in my pictures.


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If you’re a new reader then I’m really pleased you have found me here and a big, big welcome. To start you off, why not check out some of my latest outfit posts, or perhaps beauty posts are more your style?


Oh, one last thing; if you’re wondering why the blog is called ‘I Knew I Was Next’… well… this is why: